Maximize Your Trade Promotion ROI
The conference is designed for sales and marketing managers who work with foodservice distributors and operators on a day-to-day basis.
/Network Marketing News Articles/ - CHICAGO, IL, May 01, 2008 - IFMA (International Foodservice Manufacturers Association) is proud to announce the lineup of powerful speakers certain to wow attendees at the upcoming 2008 IFMA Sales & Marketing Conference that will be held in Chicago on May 15 - 16, just prior to the National Restaurant Show. Key contributors include Jim Klass of Hitachi Consulting, Gary Karp of Technomic and Bill Main, Distributor Sales Mentor (see complete listing of speakers below).
The conference is designed for sales and marketing managers who work with foodservice distributors and operators on a day-to-day basis. In this dynamic 2-day conference, these key speakers will help each attendee discover the answers to the following questions and more: How can I gain the best return on trade promotion dollars? What are the best approaches to launching a new product? How can I drive sales?
Increasing challenges from all sides are bearing down on foodservice sales and marketing professionals. Everyone in the sales chain suffers from limited time and resources; yet everyone is expected to contribute to the bottom line. In this new generation of product selling, it's not just about developing skills for skills' sake. It's about being more effective and delivering the best business results.
The intention of this conference is to assist in the achievement of this goal. Details behind best practices and insight into the optimization of trade promotion spending will be uncovered. Sales and marketing tools required to capture the attention of the customer in order to realize more product sales opportunities will be identified. The complexity of the sales chain will be examined to identify the gaps and the links that can lead to better results through highly targeted initiatives and superior execution.
Each person will leave with a solid understanding of how to team up sales and marketing to achieve maximum ROI.
Speakers & Key Topics
Jim Klass, Hitachi Consulting - Defining Trade Promotions
Ron Brown, C. H. Guenther/Pioneer - The Effects of Sarbanes Oxley
Gary Karp, Technomic & Bob Leblanc, Blacksmith - Distributor Trade, Operator Trade
Mike Kantor, TPMA - Moderator of Best Practices Panel
Tim Shorter, IRM - Best Practices Panel Participant
Derek Strong, Instill - Best Practices Panel Participant
Annika Randrup, Innoware, Inc. - Best Practices Panel Participant
Jim Kinnerk, ConAgra - Best Practices Panel Participant
Bill Main, Bill Main & Associates - Secrets of Sales & Marketing Success
Caroline Perkins, SPEAK institute - Leveraging the Links in the Sales Chain for
Patty Duffey, SPEAK institute -Product Success
Conference Details
Chicago Mart Plaza
Chicago, IL
May 15 - 16, 2008
For registration and more information, go to: www.ifmaworld.com
Media Contact
Doug Smith
Vice President - Marketing
International Foodservice Manufacturers Association
312.540.4400 ext.400
312.540.4401 fax
847.226.2990 cell
dsmith@ifmaworld.com
Learn The Secrets of the Pros
At the 2008 IFMA Sales & Marketing Conference
May 15-16, 2008
Press Release Contact Information:
Norma Ramirez
Foodmix
Media
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