Pure Visibility Improves Acorn Energy's Web Marketing, Online Visibility
Pure Visibility, Inc., an experienced Internet marketing company, recently completed its Jump Start program for Acorn Energy, Inc.

ANN ARBOR, MI, May 01, 2009 /24-7PressRelease/ -- Pure Visibility, Inc., an experienced Internet marketing company, recently completed its Jump Start program for Acorn Energy, Inc. (NASDAQ: ACFN), an energy technology holding company. Pure Visibility worked with Acorn Energy to deliver measurable return on investment for the company's online marketing efforts.

"Pure Visibility worked with Acorn Energy to align its Web site marketing with business goals," explained Linda Girard co-founder and visionary of Pure Visibility. "The actionable feedback provided by Pure Visibility helped Acorn Energy better leverage the Web for outreach to potential investors, partners and clients. By working to improve the usefulness of Acorn Energy's Web site as a marketing vehicle, Pure Visibility delivers long-term value."

As part of Jump Start, Pure Visibility reviewed Acorn Energy's Web site to determine reach and impact through search engine marketing and usability. Pure Visibility also worked to define what Web visitors are seeking on Acorn Energy's Web site, and prioritized technical and strategic ways to be more visibly online. Additionally, Pure Visibility conducted a search engine optimization review and audit of Acorn Energy's paid search programs.

"In Michigan, and around the country, the energy industry is going through interesting changes," said Julia Davis, Acorn Energy marketing manager. "Previously, energy decisions were left to a few people and there was no need to market to the general population. Now, energy companies are running marketing and public relations campaigns to communicate with customers, show 'green' initiatives and compete with smaller clean technology start-ups. "

"Working with Pure Visibility helped Acorn find out how the online community is talking about energy and the strategies for getting into that conversation," Davis added. "Pure Visibility offered the latest and greatest thinking around SEO and online visibility."

Based on the success of its work, Pure Visibility also conducted Jump Start with two Acorn Energy portfolio companies. Coreworx, based in Kitchener, Ontario, Canada, and GridSense, based in Sydney, Australia, used Pure Visibility's Jump Start to improve online visibility and return on investment for Web marketing activities.

Press Release Contact Information:

Mike Beasley
Pure Visibility, Inc.
User Experiologist
201 S Main Street
Ann Arbor, MI
USA 48104
Voice: 7342138100
Website: Visit Our Website