Left Brain Marketing, a Leader in Marketing Automation Strategies, Adds New Team Members, Further Deepening the Firms Expertise in Enterprise Marketing Programs and Social Media
Left Brain Marketing adds industry veterans to key positions: Mac McConnell will lead the Enterprise Programs division, Carol Spillman has been added to the client services team, Jenny Love will focus on Social Media strategies

PLEASANTON, CA, February 10, 2010 /24-7PressRelease/ -- Left Brain Marketing, a Silicon Valley-based consulting firm that specializes in helping companies improve marketing performance through automation, announced the addition of several new members to their team.

Mac McConnell, a tech industry veteran, recently left Sun Microsystems to join Left Brain. Mac will head up the firm's Enterprise Programs Division, focusing on demand generation and lead management programs. Mac ran the marketing for Sun's Small and Midsize business division and was responsible for the development of over 16,000 leads and $400 million in sales pipeline. Prior to that Mac was Director of Business Development and Marketing at Leland, a leading outdoor outfitter. As an Associate in the Executive Financial Services group at JPMorgan Chase, he was responsible for new client acquisition. "We're thrilled to have Mac join the team. He's got deep enterprise experience and understands the value that an effective demand generation program can bring to these companies," said Malcolm Friedberg, one of Left Brain's Principals.

Left Brain also added a skilled account manager to their support team. Carol Spillman has a tech and financial services background, having worked in marketing at Wells Fargo Bank. She'll be responsible for supporting a variety of Left Brain's existing clients and ensuring their success with marketing automation programs. "Carol is a consummate professional. She's been in executive marketing roles and gets how clients need to be supported. We're very excited that she's on board," said Cari Baldwin, a Left Brain Principal.

Left Brain also formed a partnership with Jenny Love, a specialist in Social Media programs. Jenny will work with Left Brain's clients, helping to build and support their social media programs. Jenny's past experience is as a communications expert, and she's had management positions at a number of Fortune 100 companies. "Jenny and I had the opportunity to work on a project together at TELUS, and I've seen firsthand what's she's capable of contributing. She's going to bring another critical skill set to our clients," said Friedberg.

Press Release Contact Information:

Malcolm Friedberg
Left Brain Marketing, Inc.
CEO
6150 Stoneridge Mall Road, Suite 350
Pleasanton, CA
USA 94588
Voice: 650·561·3435
Fax: 650·240·1721
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