Welcomemat Services Announces Issuance of Two Patents for Advanced Barcode Technology in its Loyalty Program
Cutting-edge franchise takes marketing platform to the next level

ATLANTA, GA, August 04, 2011 /24-7PressRelease/ -- Welcomemat Services, one of the nation's leading marketing strategies and technology concepts that specializes in helping businesses turn new movers into loyal customers, today announced that the U.S. Patent Office has issued a notice of allowance to the cutting-edge franchise for two patents that cover the advanced barcode technology utilized in the core of the company's loyalty program.

Welcomemat Services is the first loyalty marketing platform designed for local businesses that employs patented technology to enable new mover information to be bar-coded into every certificate in its loyalty program. The first U.S. Patent covers the technology in printing and infusing barcodes on each Welcomemat Services' certificate and the company's ability to scan and track each barcode for new mover information. And, the second U.S. Patent covers the ability to track demographic, sociographic, and psychographic information of the local moving population via the barcode tracking system.

"Securing these two patents speaks volumes to the high-level technology of the Welcomemat Services loyalty program," said Brian Mattingly, founder and president of Welcomemat Services, which is known for its specialized program that delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices, dental offices, and auto service centers, among others. "We've found a way to effectively tap into a market that most small businesses and marketing firms overlook. The new mover segment of the population is proven to be five times more likely to become long-term customers than settled households. And, with the newly patented technology, small businesses who participate in the Welcomemat Services loyalty program can easily measure and tracks the results of their marketing dollars. Furthermore, they are clued into new trends in their local population, which no other marketing program provides."

These are the first patents to be issued to Welcomemat Services, which the company first applied for in 2003. The technology behind these patents allow for Welcomemat Services to provide clients with barcode reporting and tracking, geo sourcing, and lifestyle segmentation information.

Welcomemat Services' barcode reporting system supplies businesses with the name, address and demographic information for each new mover who visits its location through the Welcomemat program. In addition, Welcomemat Services' proprietary geo-sourcing technology allows small business owners to clearly see the streets and neighborhoods where consumers who redeemed Welcomemat gift certificates live.

Plus, through this patented technology, Welcomemat Services is able to provide customers with an unprecedented view and description of its top clients through PRIZM NE, one of the nation's top marketing segmentation tools available to business owners. By extrapolating PRIZM NE data through its barcode tracking system, Welcomemat Services allows small businesses to see evolving trends and shifts in its area populations, which will help these businesses stay ahead of competition by thoroughly understanding its customers.

Welcomemat Services recognizes that if a small business knows customers by understanding the demographic characteristics, lifestyle behaviors and purchase preferences, the small business will have the ability to successfully tailor its marketing strategies and improve customer profitability. Therefore, each month, Welcomemat Services provides its customers with an extensive report compiled with information from its barcode reporting system. This report allows small businesses to track the response of their marketing dollars, send additional mailings and thank you notes to new customers, see where customers are coming from, and gain an understanding of customer lifestyles.

"Through effectively utilizing our monthly reports, many small business owners have been able to identify other business opportunities in their market or make changes to their current business to better appeal to a growing customer segment," said Mattingly. "In many marketing and advertising campaigns, small businesses don't have the ability to track key information about its customers or track advertising return on investment. Our loyalty program presents a great opportunity for these businesses to understand who its customers really are and track measureable results that will help them grow."

Currently, Welcomemat Services is a staple in the Southeast, where it has developed a loyal following of small and regional businesses that have used the company's services to help build stronger relationships with their customers while increasing revenues and client retention for nearly a decade. As part of an aggressive national franchising strategy, Welcomemat Services plans to add 15, locally-owned franchise operations in 2011 and more than 200 in the next five years throughout high profile, transient domestic markets

For more information, contact Brian Mattingly at (404) 841-2226 or visit http://www.welcomematservices.com.

About Welcomemat Services

Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patented technology to store and log customer demographics for use by the local companies it supports. With 10 company owned locations, the company began franchising in Q4 of 2010. Within the past 60 days, Welcomemat Services has signed five franchise agreements with entrepreneurs throughout the Midwest and southeastern United States.

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